In online marketing there are two types of customers -mere browsers and actual buyers. While a browsing traffic may help in creating that buzz around your brand, you need actual buyers to make the cash register ringing. A well planned, impactful and integrated PPC campaign forms an important part of any search engine marketing strategy. A properly executed Pay per Click campaign is an effective way to increase your turnover. It provides an efficient way to transform mere browsers into buyers.

Bitra Web Media adopts a unique methodology to ensure that you get the maximum out of your PPC Campaign. We work closely with you to understand your brand and your goals. Together we create a PPC Campaign that stands out and drives the right traffic to your website.

Our PPC campaigns are customized to suit your specific requirements. We place your campaigns in such a way so that it is profitable, targeted and relevant for search engines.

Our PPC process involves the following steps:

	Project Analysis: We do an in-depth research to understand your business and your requirements. This includes consumer insights, web tracking, search data analysis and competitor mapping.
	Pay Per Click Ad Creation: After analysis, we brainstorm with our internal team to create a Pay Per Click campaign that is unique, innovative and focused. This is the most crucial step in the entire process.
	Creation of Landing Page: In order to attract your customers to your site our creative team works on building a landing page. We at Bitra Web Media believe that if the Landing page lures your customer to stay on the site, then half your job is done. Our expert team works to ensure that your Landing page is true to your Brand Image, is attractive and serves your goal.
	Campaign Budgeting: We value the resource that you spend on your campaign. Our expert team ensures that the solutions we provide are not only effective but also meet your requirements.
	Monitor, Analyze and Fine Tune: Bitra Web Media believes in building long term partnership with its clients. We continuously work with you to ensure that your PPC campaign meets its goals. Time and again we fine tune your campaign to make it all the more effective and competitive.