How does Search Engine Optimization work?

When your potential customers are looking for products/services online, they use search engines like Google, Yahoo and Bing. They type in their query in the form of keywords in the search box. By using a sophisticated algorithm these search engines then give a set of results that match the search query. Research has found that visitors normally click on the first 5 to 10 results on a Search Engine Result Page. So if a web site does not figure in the Top 10 results, it loses the opportunity to get substantial traffic on the site.

Search Engine Optimization works by improving a web site’s ranking on search engines. By using a combination of On-page and Off-page Optimization, webmasters optimize the site for higher ranking and consequently better visibility.

With improved visibility you web site now gets enormous traffic and more leads for business.

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