Search engine optimization is a widely practiced method for improving the page ranking and traffic of a website. Search Engine Optimization is a process of improving the visibility of a website or a web page in search engines by using natural or unpaid search results.

It is an integral part of website ranking and page traffic. The success of the website depends on many factors such as:

	The number of visitors
	A high page ranking
	Good traffic

	Editing its content to improve the relevance of specific keywords
	Editing its HTML and associated coding
	To remove the obstacles which prevent search engines in the indexing of a webpage.